About
Content writer
Copywriter
Editorial Writer
Alexandra Petros is a Canadian-born writer and creator who brings her diverse background in fashion, interiors, research, and sustainability to her work. Looking from the outside in, she aims to bring the finest writing and imagery to grasp your clients and readers’ attention. With an editorial edge, she passionately captures the essence of your brand through her words.
Starting her journey in healthcare research and later to sustainability, she organically dived into writing, where she found her true calling. Today, she creates content and copywriting for brands along with freelance editorial work for various publications.
From technical writing to fashion-centred content, Alexandra ensures her writing is well-researched, accurate, and most importantly, engaging to your audience. Through open dialogue and an understanding of you and your business, she collectively creates content that speaks to the soul and most importantly, that helps drive your business.
personal
Touch
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The book she will always recommend to someone when asked is The Alchemist, by Paulo Coelho
words
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"Alexandra was phenomenal to work with! She understood the brand vision, strategy and aesthetic with very little guidance & executed wonderfully. The images she produced fit perfectly in line with Aera’s visual persona and furthered the brand’s marketing strategy.”
- Tyra Zaneta Yah, Aera Jewellery
"Alexandra is an extremely talented writer. During her time with our company, she wrote several blogs that ranged in style from personal to research-based to interviews, and they were always very beautifully written and well organized. She did not require much direction and often came to me with her own creative ideas. She always went above and beyond the assignment and made an effort to connect with the person or subject she was writing about, which made the pieces even more enjoyable to read. Through her writing, Alexandra takes the reader through a journey and leaves them feeling inspired and informed about the subject matter."
